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Schenker receives award for best reputation and highest brand recognition
Trade magazine LOGISTIK inside presents its Image Award 2007
News Item Entered: Wednesday, October 17, 2007
(Berlin, 17 October 2007) The SCHENKER brand received the LOGISTIK inside Image Award 2007 yesterday in Berlin as Germany’s most well-known freight forwarder and contract services provider. The award was presented by the German trade magazine LOGISTIK inside on the basis of a survey of 300 logistics managers in trade and industry, which was conducted by the market research institute TNS Emnid on its behalf.
The Deutsche Bahn subsidiary Schenker achieved 100 per cent brand recognition in the image ranking for 2007. In the assessment of its image, Schenker was also way ahead of its competitors. In his presentation speech, Dr. Hanspeter Stabenau, Honorary Chairman of the German Logistics Association (BVL), said: “It is not without reason that Schenker is regarded as the flagship company among Germany’s leading logistics services providers.”
Hans-Jörg Hager, Chairman of the Management Board of Schenker Deutschland AG: “We are very proud of the fact that the German logistics community sees us as the main pillar of the freight forwarding and contract logistics business. To achieve 100 per cent brand recognition and be top of the popularity rankings in a market that has such a large number of strong competitors is recognition indeed.”